Tag: mark ford

Book summary: Ready, fire, aim by Michael Masterson

000-book-coverBook title: Ready, fire, aim
Author: Michael Masterson (aka Mark Ford)
ISBN-10: 0470182024
ISBN-13: 978-0470182024
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What this book is about

Ready, fire, aim is not a typo. It is a deliberate word play on the common phrase Ready, aim, fire. Written by Michael Masterson, this book describes the process of building a company right from the startup phase to an enterprise that earns millions of dollars. The title suggests that we should always start before we are fully ready to launch something and that we should never obsess to the point of perfection. By launching before the product is perfect, we are letting the market decide how to improve it rather than falling into the trap of hubris, where we falsely believe that we fully know the market.

In the book, Michael breaks down the lifetime of a company into five stages. The sections of the book focus on what to do and where you should focus during those five stages. Continue reading Book summary: Ready, fire, aim by Michael Masterson


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Book Summary: The Pledge by Michael Masterson

The Pledge by Michael Masterson
Book title: The Pledge
Author: Michael Mortenson aka Mark Ford
ISBN 10: 0470922400
ISBN 13: 978-0470922408
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What this book is about

If you have been unsatisfied with your life or you are happy but feel that you can do more, then Michael Mortenson (his real name is Mark Ford, so I use the name Mark in all references to him from this point forward), the owner of several multi-million dollar business, teaches you a technique to get back on track with a process that helped him get his own life back on track. The process helps you approach your life deliberately planning each day of your life upto the next seven years. The seven years comes from the fact that Mark has observed repeatedly that the said period of time is perfect for making major changes in your life and be highly successful. The method approach will transform you as a person for years to come. After reading this book and the methods described in it, you and solely you will be responsible for how your life shapes up. The process is hard work and requires plenty of discipline, but that is the secret of successful people. Continue reading Book Summary: The Pledge by Michael Masterson


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