Book summary: Ready, fire, aim by Michael Masterson

000-book-coverBook title: Ready, fire, aim
Author: Michael Masterson (aka Mark Ford)
ISBN-10: 0470182024
ISBN-13: 978-0470182024
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What this book is about

Ready, fire, aim is not a typo. It is a deliberate word play on the common phrase Ready, aim, fire. Written by Michael Masterson, this book describes the process of building a company right from the startup phase to an enterprise that earns millions of dollars. The title suggests that we should always start before we are fully ready to launch something and that we should never obsess to the point of perfection. By launching before the product is perfect, we are letting the market decide how to improve it rather than falling into the trap of hubris, where we falsely believe that we fully know the market.

In the book, Michael breaks down the lifetime of a company into five stages. The sections of the book focus on what to do and where you should focus during those five stages. Continue reading Book summary: Ready, fire, aim by Michael Masterson


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The one habit that enabled me to quit my job and become my own boss

Good habits are, often over a period of time, the difference between a roaring success and a crashing failure. Good habits make things possible by setting you in the right direction step by step instead of a whimsical leap of faith. But, there are often habits that once practised and reviewed, DO help you take that leap of faith! One such habit helped me quit my day job, eventually freeing up my time for working on the kind of projects that I had always wanted to work on and do things that I had always wanted to do without worrying about leaves. In this post, I help you discover what that habit is and how much it can liberate you to follow your long put-off dreams.

Continue reading The one habit that enabled me to quit my job and become my own boss