What the book is about

There are moments in life when we have to decide between choices that we have. Moments like these are pivotal in determining which direction your life will take. From which school a child should go, to decisions on work, relationships and even retirement plans, there are decisions to be made. Very few of us actually give a conscious thought to our decision making process. In fact, there are places where we let our mind follow intuitively as if we were on autopilot mode. The brain is not even aware that there are choices to be made. Even those of us who are aware that a sound decision is to be made stick to a primitive method called moral algebra. This is a method where we divide a sheet of paper into two columns. On side, we write down the pros of a decision and on the other side we write the cons. We do this for every possible choice. Finally we pick the option where the pros outweigh the cons more than in any other choice.

In their book Decisive, Dan and Chip Heath, the authors of other books like Switch and Made to stick, argue that we cannot approach decision making as if it were an algebric problem. We must apply a conscious process that allows us to be certain that a choice is the best possible that we arrive at. Even after a choice is made, we should be able to prepare for mistakes. Continue reading Book Summary: Decisive by Dan and Chip Heath

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