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Title: Influence |
| Author: Robert Cialdini | |
| Publisher: Harper Collins | |
| ISBN-10: 006124189X | |
| ISBN-13: 978-0061241895 | |
| Buy from: Amazon.in | Amazon.com |
Continue reading Book Summary: Influence: The Science of Persuasion by Robert Cialdini
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“Oh drat!”, says Ashok, as he gets up from his computer chair. “I am printing a 12-page stock investment statement, but ran out of paper sheets at 5 pages. If I study this report today, I can plan for our investments for the coming financial year. Baby, I am going to the department store to get some A4 pages, okay?”, he says to his wife Bindia.
“Okay dear…. but, can you get some sweet corn while you are there? Let’s have some nice corn soup instead of the same boring tea in the evening.”, adds Bindia. Ashok nods at her, “Okay”, and is on his way to the store.
Later, Ashok enters his room with a stack of papers, ready to print the remaining 7 pages. While he is shuffling the papers, Bindia comes behind him and asks, “And where is the corn?” Ashok is confused, “What co….. oh drat! I forgot baby! Sorry!”. Bindia is disappointed, “But I asked you to remember, honey. It’s not like I called you up in the middle of your shopping or when you were driving. I told you well in advance. Don’t be so forgetful, dear. So, it will be the same old boring tea again.”
How did corn slip through the cracks? Do you think Bindia has done enough by telling Ashok to get the corn before he left for shopping? Do you think Ashok is justified in forgetting because he was busy with something else?
Happiness seems to be elusive and misunderstood in today’s busy, distracted and confused world. But in reality, being happy is extremely easy. The feeling is misunderstood because contrary to what is popularly believed, happiness doesn’t just come to you. You have to work on yourself and on your environment to sustainably be and stay happy. I consider myself a very happy person in general. I am not anxiety-proof, but I have successfully fought anxiety several times and bounced back to be happy within a matter of minutes or at most a couple of hours. Here are my thoughts on intentionally designing your life to be happy.
