Month: August 2018

Recently, Maharashtra banned the use of plastic bags. Shops stopped handing out polythene bags overnight and people found themselves carrying things in their hands or going back home to set out with a cloth bag. It caused some confusion and friction for a week. Then everything felt okay. Carrying a cloth bag seems like second nature as Maharashtra has accepted and fully integrated the ‘no plastic’ rule.

Why wouldn’t people bring their bags before the ban? Why did it take a ban to spur them into action? And how could people change so quickly?

People already knew that use of plastic is questionable and that cloth bags are environment friendly. There were thousands of awareness programs about the ‘evils’ of plastic. But the systems were in favour of plastic. With polythene bags costing a fraction of a Rupee, shops would give you polythene bags free of cost. People didn’t need to carry bags with them and would set out empty-handed. Not anymore. With cloth bags being costlier, vendors stock up only paper bags. But paper is unsuitable for wet (curd) or really heavy (watermelon) grocery. People had to take stock of their behaviour and alter it. They needed a nudge.

And nudge, we too did. The featured image of this post shows our home’s front door, with a cloth shopping bag attached to the hook. It is nearly impossible for us to forget our bag behind. In this post, I want to emphasise the importance of nudges and triggers. I want to say why mere awareness is not enough and why you should have a system of triggers to make you really do something you plan. Continue reading Grow awareness, but nudge yourself